Brand Strategy & Positioning
Clarify where you sit, who you're for, and what makes you worth choosing. The foundation everything else is built on.
Marketing Consultancy · Sydney
Turning sparks of ideas into brands ready to grow.
Senior marketing strategy and execution for founders and ambitious brands.
What We Do
Bold marketing that actually moves the needle.
New Product & Brand Launches
From go-to-market strategy through to in-market execution. Done fast, done well, and built to last beyond launch day.
Shopify & eCommerce Growth
Platform builds, conversion optimisation, Klaviyo email, Google Search. The full stack — not just advice on what to do, but help doing it.
Social, Content & Campaign Planning
Strategy-led content that builds brand and drives action. From content pillars through to campaign briefs and creative direction.
Corporate Gifting Strategy
Channel strategy, platform builds, and range development for brands entering or growing in the gifting market.
AI for Your Business
Stop doing manually what a system could do for you. The right AI tools — installed, set up, and working from day one.
Fractional CMO & Advisory
Senior marketing leadership on a flexible basis. Strategy, oversight, and hands-on guidance without the headcount.
25 years inside the world's best brands. Now working with yours.
Brandling is led by Kate Bell — a marketing strategist with senior roles at Nestlé, Pernod Ricard and Endeavour Group behind her. She now works directly with founders and small teams who need big-brand thinking without the big-agency overhead.
About Kate →
Selected Work
Results that speak for themselves.
Ponting Wines
Trade Sales & Product Launch Strategy
Taking a premium new product to Australian retail.
Go-to-market strategy, competitive positioning and trade sell-in for a premium consumer launch into supermarket and retail channels.
Premium Drinks Retailer
eCommerce Growth & Digital Marketing
Top 10% of Shopify stores globally — built from the ground up.
DTC conversion lifted to 5.1%, 41% growth in website visits, $15M+ in incremental gifting revenue.
Every Brandling engagement is powered by the same AI systems we help clients install.
Faster strategy. Smarter content. Better outputs from day one.
Learn about AI consulting →